Privacy Policy

Last updated: 1 September 2026

Introduction

This Privacy Policy explains how amber-fell collects, uses, and protects your personal information when you interact with our website and services. We are committed to ensuring that your privacy is protected and that we comply with all applicable data protection laws, including the General Data Protection Regulation.

Information We Collect

We may collect the following types of personal information:

Name and contact information including email address
Company name and position
Information about your infrastructure requirements and business needs
Technical information including IP address, browser type, and device information
Usage data about how you interact with our website

How We Use Your Information

We use the information we collect for the following purposes:

To respond to your inquiries and provide requested information
To deliver our services and fulfill contractual obligations
To improve our website and user experience
To send relevant information about our services when you have opted in
To comply with legal obligations and protect our legal rights

Legal Basis for Processing

We process your personal data based on:

Your consent when you submit forms or opt in to communications
Contractual necessity when providing services you have requested
Legitimate interests in operating and improving our business
Legal obligations under applicable regulations

Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Inquiry data is typically retained for three years from the last contact, while contractual data is retained for seven years in accordance with financial record-keeping requirements.

Data Sharing and Disclosure

We do not sell or rent your personal information to third parties. We may share your information with:

Service providers who assist in operating our website and delivering services
Legal and regulatory authorities when required by law
Professional advisors including lawyers and accountants when necessary

All third parties are required to maintain the confidentiality and security of your personal information.

International Data Transfers

Your information may be transferred to and processed in countries outside the United Kingdom. When we transfer data internationally, we ensure appropriate safeguards are in place through standard contractual clauses or other approved mechanisms.

Your Rights

Under data protection law, you have the following rights:

Right to access your personal data
Right to rectification of inaccurate data
Right to erasure in certain circumstances
Right to restrict processing
Right to data portability
Right to object to processing
Right to withdraw consent at any time

To exercise any of these rights, please contact us using the details provided below.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, access controls, and regular security assessments.

Children's Privacy

Our services are not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

Contact Information

If you have questions about this Privacy Policy or wish to exercise your data protection rights, please contact us at:

amber-fell
47 Charter House Street
London EC1M 6JN
United Kingdom
Email: [email protected]

Supervisory Authority

You have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues, if you believe your data protection rights have been violated.